KFC Shakin’ Shakin

Description

Taking the lead from our product’s unique selling point we arrived at the idea, “Shake to make it better.”

Execution

We created an interactive mobile ad that gets better the more you shake it, just like our product. Combining the cellphone’s accelerometer and a simple web browser we gave our audience full control of the content. Which means every time they physically shook their phones, the scene in the ad got more entertaining. In the end their ultimate shake was rewarded with a coupon to actually go and try out the product in-store.

Outcome

Over 5 million shakes from one million views and more than 60% in coupon redemption. This was the most successful interactive mobile ad campaign in KFC’s history.